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Key Highlights

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Comprehensive Curriculum
The course covers essential topics such as digital marketing overview, search engine optimization (SEO), content marketing, social media optimization (SMO), and more, ensuring learners receive a well-rounded education in digital marketing.
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Practical Learning Approach
Each module combines theoretical concepts with practical exercises, case studies, and assessments, enabling participants to apply their knowledge in real-world scenarios and develop practical skills.
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Industry-Relevant Modules
With modules dedicated to popular digital marketing platforms and tools such as WordPress, Google Analytics, Facebook, Instagram, Twitter, LinkedIn, and YouTube, learners gain hands-on experience with industry-standard tools and platforms.
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Experienced Instructors
Led by experienced industry professionals, the course provides valuable insights, tips, and best practices gleaned from years of practical experience in the digital marketing field.
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Flexible Learning Schedule
The course is designed to accommodate learners' schedules, with flexible timings and online learning options available, allowing participants to balance their education with other commitments.
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Upon successful completion of the course, participants will receive a certificate attesting to their proficiency in digital marketing, enhancing their credibility in the job market and opening doors to exciting career opportunities.

Things To Know

  • The course is designed to cater to learners with various levels of knowledge, including beginners. It covers all the necessary foundational concepts and provides hands-on training to ensure a comprehensive learning experience.
The course duration is 150 Hrs.
  • Digital Marketing Specialist
  • SEO Analyst/Consultant
  • Social Media Manager
  • Content Marketing Specialist
  • Digital Advertising Manager
  • Digital Marketing Analyst
  • Freelance Digital Marketer
  • Entrepreneur
If you are ready to learn and want to light up your future with us. Enroll now in this course.

About the Course

Practical Skills and Knowledge

The course is ideal for students, working professionals, entrepreneurs, and marketing enthusiasts looking to enhance their skills and pursue a career in digital marketing.

Strong Design Portfolio

While no prior experience in digital marketing is required, participants should have a basic understanding of internet usage and computer skills to fully benefit from the course.

Emphasis on Strategic Planning

Engage in interactive sessions, group discussions, and practical exercises conducted by industry experts, fostering a collaborative learning environment and facilitating knowledge sharing.

Hands-on Experience and Campaign Launching

Gain practical experience by working on real-world projects and campaigns, allowing participants to build a portfolio of work that demonstrates their digital marketing proficiency to potential employers.

Integration of Google Tools

Benefit from ongoing support and guidance from instructors throughout the course duration, ensuring participants receive personalized attention and assistance whenever needed.

Focus on Continuous Learning

Connect with peers, industry professionals, and guest speakers through networking events, workshops, and online forums, expanding your professional network and gaining valuable insights from industry experts.


This Course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual websites optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of website through Google AdWords are some of the key features of the programme

  • Introduction to Digital Marketing
  • History of Digital Marketing
  • Importance of Digital Marketing
  • Digital Marketing Channels
  • Digital Marketing vs Traditional Marketing
  • Digital Marketing Strategy
  • Key Metrics in Digital Marketing

Search Engine Optimization (SEO)

  • Introduction to SEO
  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization
  • Technical SEO
  • Local SEO
  • SEO Tools and Analytics
  • Introduction to Content Marketing
  • Types of Content Marketing
  • Content Marketing Strategy
  • Content Creation
  • Content Distribution
  • Content Promotion
  • Content Analytics


  • Introduction to WordPress
  • Installing WordPress
  • WordPress Themes and Plugins
  • WordPress Settings and Configuration
  • Creating Pages and Posts
  • Managing Media
  • WordPress Security

Blog Writing

  • Introduction to Blog Writing
  • Blog Writing Process
  • Blogging Platforms
  • Writing Engaging Headlines
  • Formatting Blog Posts
  • Writing for SEO
  • Blog Analytics

Google Analytics

  • Introduction to Google Analytics
  • Setting up Google Analytics
  • Google Analytics Reports
  • Key Metrics in Google Analytics
  • Conversion Tracking
  • Event Tracking
  • Google Tag Manager

Google My Business

  • Introduction to Google My Business
  • Setting up Google My Business
  • Managing Business Information
  • Optimizing for Local Search
  • Google My Business Analytics
  • Introduction to SMO
  • Social Media Platforms
  • SMO Strategy
  • Social Media Content Creation
  • Social Media Advertising
  • Social Media Analytics


  • Introduction to Facebook
  • Creating a Facebook Page
  • Facebook Page Optimization
  • Creating Content for Facebook
  • Facebook Advertising
  • Facebook Analytics


  • Introduction to Instagram
  • Creating an Instagram Business Account
  • Instagram Profile Optimization
  • Creating Content for Instagram
  • Instagram Advertising
  • Instagram Analytics


  • Introduction to Twitter
  • Creating a Twitter Business Account
  • Twitter Profile Optimization
  • Creating Content for Twitter
  • Twitter Advertising
  • Twitter Analytics


  • Introduction to LinkedIn
  • Creating a LinkedIn Business Page
  • LinkedIn Page Optimization
  • Creating Content for LinkedIn
  • LinkedIn Advertising
  • LinkedIn Analytics


  • Introduction to YouTube
  • Creating a YouTube Channel
  • YouTube Channel Optimization
  • Creating Video Content for YouTube
  • YouTube Advertising
  • YouTube Analytics