GtechJainx - A-DM: Advanced Digital Marketing Certification Course

Advanced Course in Digital Marketing(A-DM)

Our Advanced Course in Digital Marketing (A-DM) is a comprehensive program designed to provide learners with an in-depth understanding of digital marketing principles and strategies. Over a duration of 4 months, comprising 100 hours of immersive learning, participants will explore various facets of digital marketing, from search engine optimization to social media advertising.
100 Hrs.

Key Highlights

Comprehensive Curriculum

The course covers essential topics such as digital marketing overview, search engine optimization (SEO), content marketing, social media optimization (SMO), and more, ensuring learners receive a well-rounded education in digital marketing.

Practical Learning Approach

Each module combines theoretical concepts with practical exercises, case studies, and assessments, enabling participants to apply their knowledge in real-world scenarios and develop practical skills.

Industry-Relevant Modules

With modules dedicated to popular digital marketing platforms and tools such as WordPress, Google Analytics, Facebook, Instagram, Twitter, LinkedIn, and YouTube, learners gain hands-on experience with industry-standard tools and platforms.

Experienced Instructors

Led by experienced industry professionals, the course provides valuable insights, tips, and best practices gleaned from years of practical experience in the digital marketing field.

Flexible Learning Schedule

The course is designed to accommodate learners' schedules, with flexible timings and online learning options available, allowing participants to balance their education with other commitments.

Certification

Upon successful completion of the course, participants will receive a certificate attesting to their proficiency in digital marketing, enhancing their credibility in the job market and opening doors to exciting career opportunities.

Content

This Course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual websites optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of website through Google AdWords are some of the key features of the programme

Introduction to Digital Marketing
History of Digital Marketing
Importance of Digital Marketing
Digital Marketing Channels

Digital Marketing vs Traditional Marketing
Digital Marketing Strategy
Key Metrics in Digital Marketing

Search Engine Optimization (SEO)

Introduction to SEO
Keyword Research
On-Page Optimization
Off-Page Optimization

Technical SEO
Local SEO
SEO Tools and Analytics

Introduction to Content Marketing
Types of Content Marketing
Content Marketing Strategy
Content Creation

Content Distribution
Content Promotion
Content Analytics

WordPress

Introduction to WordPress
Installing WordPress
WordPress Themes and Plugins
WordPress Settings and Configuration

Creating Pages and Posts
Managing Media
WordPress Security

Blog Writing

Introduction to Blog Writing
Blog Writing Process
Blogging Platforms
Writing Engaging Headlines

Formatting Blog Posts
Writing for SEO
Blog Analytics

Google Analytics

Introduction to Google Analytics
Setting up Google Analytics
Google Analytics Reports
Key Metrics in Google Analytics

Conversion Tracking
Event Tracking
Google Tag Manager

Google My Business

Introduction to Google My Business
Setting up Google My Business
Managing Business Information

Optimizing for Local Search
Google My Business Analytics

Introduction to SMO
Social Media Platforms
SMO Strategy

Social Media Content Creation
Social Media Advertising
Social Media Analytics

Facebook

Introduction to Facebook
Creating a Facebook Page
Facebook Page Optimization

Creating Content for Facebook
Facebook Advertising
Facebook Analytics

Instagram

Introduction to Instagram
Creating an Instagram Business Account
Instagram Profile Optimization

Creating Content for Instagram
Instagram Advertising
Instagram Analytics

Twitter

Introduction to Twitter
Creating a Twitter Business Account
Twitter Profile Optimization

Creating Content for Twitter
Twitter Advertising
Twitter Analytics

Introduction to LinkedIn
Creating a LinkedIn Business Page
LinkedIn Page Optimization

Creating Content for LinkedIn
LinkedIn Advertising
LinkedIn Analytics

YouTube

Introduction to YouTube
Creating a YouTube Channel
YouTube Channel Optimization

Creating Video Content for YouTube
YouTube Advertising
YouTube Analytics

Digital Marketing Certificate

Certificate in Digital Marketing Fundamentals: Covers basic digital marketing principles, channels, and techniques. Equips learners with essential skills for entry-level digital marketing roles. Ideal for beginners looking to kickstart their digital marketing careers.
Advanced Certification from Jain Centre for Skills: Explores in-depth concepts such as SEO, SEM, social media marketing, and analytics. Provides hands-on training and practical experience. Ideal for professionals seeking to enhance their digital marketing expertise and advance their careers.

Focuses on advanced topics and techniques in digital marketing.
Certificate in Digital Marketing Analytics by Google: Covers advanced analytics concepts, including data collection, analysis, and reporting. Teaches learners how to derive insights and make data-driven decisions. Ideal for individuals interested in leveraging data to improve marketing performance and ROI.

Explores the use of analytics tools and techniques to measure and optimize digital marketing campaigns.

Keerti Learner Support

Throughout the course, learners will have access to dedicated support from instructors and course mentors. They can ask questions, seek clarification, and receive guidance to enhance their learning experience.
Additionally, the course provides a collaborative learning environment where students can interact with peers, share insights, and learn from each other's experiences.

The course is designed to cater to learners with various levels of knowledge, including beginners. It covers all the necessary foundational concepts and provides hands-on training to ensure a comprehensive learning experience.

Digital Marketing Specialist

SEO Analyst/Consultant

Social Media Manager

Content Marketing Specialist

Digital Advertising Manager

Digital Marketing Analyst

Freelance Digital Marketer

Entrepreneur

Certificate in Digital Marketing Fundamentals: Covers basic digital marketing principles, channels, and techniques. Equips learners with essential skills for entry-level digital marketing roles. Ideal for beginners looking to kickstart their digital marketing careers.

Advanced Certification from Jain Centre for Skills: Explores in-depth concepts such as SEO, SEM, social media marketing, and analytics. Provides hands-on training and practical experience. Ideal for professionals seeking to enhance their digital marketing expertise and advance their careers.

Focuses on advanced topics and techniques in digital marketing.

Certificate in Digital Marketing Analytics by Google: Covers advanced analytics concepts, including data collection, analysis, and reporting. Teaches learners how to derive insights and make data-driven decisions. Ideal for individuals interested in leveraging data to improve marketing performance and ROI.

Explores the use of analytics tools and techniques to measure and optimize digital marketing campaigns.

Advanced Course in Digital Marketing(A-DM)

Key Highlights

Things To Know

About the Course