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Key Highlights

Learn evolution

Learn about the evolution
Learn about the evolution and significance of digital marketing, exploring various channels and strategies.
SEO icon
Master the art of SEO
Master the art of Search Engine Optimization (SEO) to improve website visibility and rankings.
Develop techniques
Develop effective Content Marketing techniques
Develop effective Content Marketing techniques for creating, distributing, and promoting content.
proficient in using WordPress
Become proficient in using WordPress
Become proficient in using WordPress to create and manage websites.
Gain insights
Gain insights
Gain insights into Blog Writing, optimizing posts for SEO and engaging readers.
Google Analytics
Understand Google Analytics
Understand Google Analytics and Google My Business for valuable data-driven insights.

Things To Know

  • this course is designed for learners of all levels, including beginners with no prior knowledge of digital marketing.
The course duration is 85 Hrs.
  • SEO and SEM Specialist
  • Content Manager
  • Social Media Manager
  • Email Marketing Specialist
  • Online Marketing Executive
If you are ready to learn and want to light up your future with us. Enroll now in this course.

About the Course

Comprehensive marketing

This course provides a thorough and hands-on approach to digital marketing, ensuring practical application for learners.

knowledge media

Gain extensive expertise in SEO & social media, mastering essential strategies for effective digital marketing success.

Hands-on success

This course emphasizes practical learning, enabling data-driven decisions that lead to successful outcomes in digital marketing.

Engaging strategies

Experience captivating modules and learn effective online strategies, making the course engaging and impactful for learners.

Empowering results

This course empowers learners with practical skills to achieve measurable and tangible results in their digital marketing efforts.

Master digital marketing channels

Become proficient in various digital marketing channels, gaining expertise to excel in online advertising and engagement strategies.

Content

The comprehensive Digital Marketing course designed to equip learners with a holistic understanding of digital marketing strategies. This course covers a range of modules, blending theory and practice with case studies, exercises, and assessments.

  • Introduction to Digital Marketing
  • History of Digital Marketing
  • Importance of Digital Marketing
  • Digital Marketing Channels
  • Digital Marketing vs Traditional Marketing
  • Digital Marketing Strategy
  • Key Metrics in Digital Marketing
  • Introduction to SEO
  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization
  • Technical SEO
  • Local SEO
  • SEO Tools and Analytics
  • Introduction to Content Marketing
  • Types of Content Marketing
  • Content Marketing Strategy
  • Content Creation
  • Content Distribution
  • Content Promotion
  • Content Analytics

WordPress

  • Introduction to WordPress
  • Dashboard of WordPress
  • Creating Pages for Website & Blogs
  • Uploading Images in WordPress
  • Creating a New Blog Posts
  • What is WordPress Themes?
  • Types of WordPress Plugins
  • Customizing Site Identity

Blogging

  • About Blogging
  • Creating the Blog for Business
  • Customizing the Blog Content
  • Blog Posting and Its Aspects
  • Types of Blog Marketing tools
  • Creating Advert through Blog
  • Audience Targeting through Blog
  • Measuring Performance
  • Mechanics of Blogging Media
  • Blog Marketing Math
  • Selling Products in Content
  • Advert Operations in Blog
  • Recent Blogging Trends
  • Landing Page Techniques
  • Elements of Blogging page
  • Acquiring Best Landing Pages
  • CTA Placement & Optimization
  • Blog Landing Page from Third-Party Sites

Google Analytics

  • Introduction to Google Analytics
  • Setting up Google Analytics
  • Google Analytics Reports
  • Key Metrics in Google Analytics
  • Conversion Tracking
  • Event Tracking
  • Google Tag Manager
  • Introduction to Google My Business
  • Setting up Google My Business
  • Managing Business Information
  • Optimizing for Local Search
  • Google My Business Analytics
  • Introduction to SMO
  • Social Media Platforms
  • SMO Strategy
  • Social Media Content Creation
  • Social Media Advertising
  • Social Media Analytics
  • Introduction to Facebook
  • Creating a Facebook Page
  • Facebook Page Optimization
  • Creating Content for Facebook
  • Facebook Advertising
  • Facebook Analytics
  • Introduction to Instagram
  • Creating an Instagram Business Account
  • Instagram Profile Optimization
  • Creating Content for Instagram
  • Instagram Advertising
  • Instagram Analytics
  • Introduction to Twitter
  • Creating a Twitter Business Account
  • Twitter Profile Optimization
  • Creating Content for Twitter
  • Twitter Advertising
  • Twitter Analytics
  • Introduction to LinkedIn
  • Creating a LinkedIn Business Page
  • LinkedIn Page Optimization
  • Creating Content for LinkedIn
  • LinkedIn Advertising
  • LinkedIn Analytics
  • Introduction to YouTube
  • Creating a YouTube Channel
  • YouTube Channel Optimization
  • Creating Video Content for YouTube
  • YouTube Advertising
  • YouTube Analytics