GtechJainx - Master Digital Marketing: C-DM Certification Course

C-DM (Certificate Course in Digital Marketing)

This comprehensive Digital Marketing course provides a well-rounded understanding of digital marketing strategies. It combines theory and practical learning through case studies, exercises, and assessments
85 Hrs.

Key Highlights

Learn about the evolution

Learn about the evolution and significance of digital marketing, exploring various channels and strategies.

Master the art of SEO

Master the art of Search Engine Optimization (SEO) to improve website visibility and rankings.

Develop effective Content Marketing techniques

Develop effective Content Marketing techniques for creating, distributing, and promoting content.

Become proficient in using WordPress

Become proficient in using WordPress to create and manage websites.

Gain insights

Gain insights into Blog Writing, optimizing posts for SEO and engaging readers.

Understand Google Analytics

Understand Google Analytics and Google My Business for valuable data-driven insights.

Content

The comprehensive Digital Marketing course designed to equip learners with a holistic understanding of digital marketing strategies. This course covers a range of modules, blending theory and practice with case studies, exercises, and assessments.

Introduction to Digital Marketing
History of Digital Marketing
Importance of Digital Marketing
Digital Marketing Channels

Digital Marketing vs Traditional Marketing
Digital Marketing Strategy
Key Metrics in Digital Marketing

Introduction to SEO
Keyword Research
On-Page Optimization
Off-Page Optimization

Technical SEO
Local SEO
SEO Tools and Analytics

Introduction to Content Marketing
Types of Content Marketing
Content Marketing Strategy
Content Creation

Content Distribution
Content Promotion
Content Analytics

WordPress

Introduction to WordPress
Dashboard of WordPress
Creating Pages for Website & Blogs
Uploading Images in WordPress

Creating a New Blog Posts
What is WordPress Themes?
Types of WordPress Plugins
Customizing Site Identity

Blogging

About Blogging
Creating the Blog for Business
Customizing the Blog Content
Blog Posting and Its Aspects
Types of Blog Marketing tools
Creating Advert through Blog
Audience Targeting through Blog
Measuring Performance
Mechanics of Blogging Media

Blog Marketing Math
Selling Products in Content
Advert Operations in Blog
Recent Blogging Trends
Landing Page Techniques
Elements of Blogging page
Acquiring Best Landing Pages
CTA Placement & Optimization
Blog Landing Page from Third-Party Sites

Google Analytics

Introduction to Google Analytics
Setting up Google Analytics
Google Analytics Reports
Key Metrics in Google Analytics

Conversion Tracking
Event Tracking
Google Tag Manager

Introduction to Google My Business
Setting up Google My Business
Managing Business Information

Optimizing for Local Search
Google My Business Analytics

Introduction to SMO
Social Media Platforms
SMO Strategy

Social Media Content Creation
Social Media Advertising
Social Media Analytics

Introduction to Facebook
Creating a Facebook Page
Facebook Page Optimization

Creating Content for Facebook
Facebook Advertising
Facebook Analytics

Introduction to Instagram
Creating an Instagram Business Account
Instagram Profile Optimization

Creating Content for Instagram
Instagram Advertising
Instagram Analytics

Introduction to Twitter
Creating a Twitter Business Account
Twitter Profile Optimization

Creating Content for Twitter
Twitter Advertising
Twitter Analytics

Introduction to LinkedIn
Creating a LinkedIn Business Page
LinkedIn Page Optimization

Creating Content for LinkedIn
LinkedIn Advertising
LinkedIn Analytics

Introduction to YouTube
Creating a YouTube Channel
YouTube Channel Optimization

Creating Video Content for YouTube
YouTube Advertising
YouTube Analytics

Digital Marketing Certificate

Certificate in Digital Marketing Fundamentals: Covers basic digital marketing principles, channels, and techniques. Equips learners with essential skills for entry-level digital marketing roles. Ideal for beginners looking to kickstart their digital marketing careers.
Advanced Certification from Jain Centre for Skills: Explores in-depth concepts such as SEO, SEM, social media marketing, and analytics. Provides hands-on training and practical experience. Ideal for professionals seeking to enhance their digital marketing expertise and advance their careers.

Focuses on advanced topics and techniques in digital marketing.
Certificate in Social Media Marketing by HubSpot: Explores the power of social media platforms for marketing purposes. Covers effective content creation, social media advertising, community management, and engagement strategies. Ideal for individuals looking to specialize in social media marketing and leverage the potential of social media platforms for business growth.
Focuses on social media marketing strategies, including advertising, content creation, and engagement.
Certificate in Digital Marketing Analytics by Google: Covers advanced analytics concepts, including data collection, analysis, and reporting. Teaches learners how to derive insights and make data-driven decisions. Ideal for individuals interested in leveraging data to improve marketing performance and ROI.

Explores the use of analytics tools and techniques to measure and optimize digital marketing campaigns.

Keerti Learner Support

Throughout the course, learners will have access to dedicated support from instructors and course mentors. They can ask questions, seek clarification, and receive guidance to enhance their learning experience.
Additionally, the course provides a collaborative learning environment where students can interact with peers, share insights, and learn from each other's experiences.

Certificate in Digital Marketing Fundamentals: Covers basic digital marketing principles, channels, and techniques. Equips learners with essential skills for entry-level digital marketing roles. Ideal for beginners looking to kickstart their digital marketing careers.

Advanced Certification from Jain Centre for Skills: Explores in-depth concepts such as SEO, SEM, social media marketing, and analytics. Provides hands-on training and practical experience. Ideal for professionals seeking to enhance their digital marketing expertise and advance their careers.

Focuses on advanced topics and techniques in digital marketing.

Certificate in Social Media Marketing by HubSpot: Explores the power of social media platforms for marketing purposes. Covers effective content creation, social media advertising, community management, and engagement strategies. Ideal for individuals looking to specialize in social media marketing and leverage the potential of social media platforms for business growth.
Focuses on social media marketing strategies, including advertising, content creation, and engagement.

Certificate in Digital Marketing Analytics by Google: Covers advanced analytics concepts, including data collection, analysis, and reporting. Teaches learners how to derive insights and make data-driven decisions. Ideal for individuals interested in leveraging data to improve marketing performance and ROI.

Explores the use of analytics tools and techniques to measure and optimize digital marketing campaigns.

C-DM (Certificate Course in Digital Marketing)

Key Highlights

Things To Know

About the Course