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Key Highlights
Practical approach
Practical learning approach with hands-on training linked to real-world scenarios.
In-depth coverage
Comprehensive coverage of digital marketing channels, including search engine optimization (SEO), Google Google Ads, social media marketing, email marketing, and more.
Live experience
In-depth exploration of Google Marketing Platform tools such as Google Analytics, Google Google Ads, Google Tag Manager, Google Search Console, and Google Webmasters.
Strategy
Focus on social media marketing platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and WhatsApp, covering both organic and paid marketing strategies.
Integration Tools
Emphasis on content marketing platforms, including WordPress, blogging, email marketing, landing page management, and webinar marketing.
Soft skills
Orientation to online reputation management, growth hacking techniques, soft skills development, and Google Cloud productivity tools.
Things To Know
- The course is designed to cater to learners with various levels of knowledge, including beginners. It covers all the necessary foundational concepts and provides hands-on training to ensure a comprehensive learning experience.
The course duration is 150 Hrs.
- Digital Marketing Specialist
- SEO Analyst/Consultant
- Social Media Manager
- Content Marketing Specialist
- Digital Advertising Manager
- Digital Marketing Analyst
- Freelance Digital Marketer
- Entrepreneur
If you are ready to learn and want to light up your future with
us. Enroll now in this course.
About the Course
Practical-oriented curriculum designed to provide hands-on experience with digital marketing tools and techniques.
Led by industry experts with extensive experience in digital marketing and related fields.
Flexible duration of 6 months (160 hours) to accommodate various learning styles and schedules.
Suitable for individuals with a minimum qualification of SSC+ and a passion for digital marketing.
Incorporates a blend of theoretical concepts, practical exercises, case studies, and live projects for holistic learning.
Access to online resources, course materials, and instructor support throughout the program duration.
Content
This Course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual websites optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of website through Google AdWords are some of the key features of the programme
Conceptualization of Digital Marketing
- Concept of Digital Marketing
- Marketing Functions
- Digital Marketing Channels
- Marketing Funnels
- 7 & 4 Ps of Marketing
- Traditional Vs Digital Marketing
- Strategic Flow for Digital Marketing
- Digital Marketing Strategy
Inbound Marketing
- Introduction Inbound Marketing
- Why inbound marketing
- Inbound vs. Outbound Marketing
- How to Do Inbound Marketing
Search Engine Optimization (SEO)
- Introduction SEO
- Paid Vs Organic Research
- Keywords Analysis & Planning
- Types of Keywords
- Google Algorithms for SEO
- On Page & Off Page Optimization
- SEO Metrics
- SEO Reports
Google AdWords
- Setup AdWords Account
- Understating Interface of AdWords
- Setup an Ad Campaign
- Invalid Clicks & Shared Library
- Crating Ad Group & Setup Keywords
- Ad Bidding, Format & Extensions
- Google Ads Editor
- Ad Access Level
- Ads Billing
- Ads Report
- Integrate AdWords account with Google Analytics
- Reports and Performance Monitoring
- Optimizing Performance, Profitability and Growth
- Measuring ROI
- Creating Video Ad Campaign
- Remarketing
- Managing Multiple Accounts
- Best Practices
Google Tag Manager
- Adding Google Tag Manager to Your Web site
- Configuring Ligger & Variables
- Setup AdWords Conversion Tracking
- Setup Google Analytics
- Setup Google Remarketing
- Setup LinkedIn Code
Google Local
- Creating Pins
- Creating Google Maps Coordinates
- Google My Business Posts
- oGoogle My Business Edits
- Importance of Google Reviews
- Google Location Verification
- Google Guide Program
Google Search Console
- Introduction to Google Search Console
- Install Google Search Console
- Search Appearance
- Rich Result
- Data Highlighter
- HTML Improvements
- Google Index
- Crawl
- Security Issues
- Search Analytics
- Links to Your Web Site
- Internal Links
- Manual Actions
Google Webmasters
- Google Find Your Content
- Google Crawled
- Understand Your Content on Google End Users
- Manage Your Appearance in Google Search Results
- Organize Site Hierarchy
- Optimize Content, Images
- Optimize & Make Your Website Mobile-Friendly
- Promote Your Website
- Analyze Your Search Performance and User Behavior
Google Shopping
- Understanding Google Product Algorithm
- Google Product Search Dashboard
- Google Product Feeds
- Google AI Image Scanner
- Google Product Text Optimization
- Google Shopping Domains
- Google Shopping Tools
- Google Shopping SEO/SEM
Google Analytics
- Introduction to Google Analytics
- Setup Analytics Account
- Google Analytics Interface
- Analytics Dashboard
- Goal Setting & Conversion Tracking
- Types of Goals
- Bounce Rate
- Integrate AdWords to Analytics
- General Tools in Analytics
- Real-Time Reports
- Audience Report
- Behavioral Report
- Conversion Tracking-Goal Setting
- Settings in Analytics
Search Engine Marketing (SEM)
- Google Ads
- Traffic Conversion and Landing
- Ad Scheduling
- Bidding, Budget & Quality
- Keywords Research
- Bid Management
- Create Campaigns
- Campaigns Strategy
- Campaign Setup
- Search Ads, Banner Ads, Video Ads,
- Product Listing
- Call-To-Action
- A\B Ad Copy Testing
- Testing Landing Pages
- Goals & Funnel Tracking
- Creating Assistance Bot
Social Media Marketing
- About Social Media
- Pillars of SMM
- SMM Framework
- SMM Advertising Policies
- SMM Listening & Engagement
- SMM Analysis Report
Facebook Marketing
- Introduction to Facebook
- Facebook Benefits
- Facebook Fan Pages
- Facebook Profile
- Group Pages VS. Fan Pages
- Promote Your Facebook Page
- Engagement and Conversation
- Creating Events
- Facebook Messenger Chat Bots
- Advantages Using FB Marketing Chat Bots
- Building Chat Bots
Instagram Marketing
- About Instagram
- Usage of Instagram for Marketing
- Instagram Content Strategy and Tips
- oUsage of Hashtags in Instagram
- Advertising in Instagram
Twitter Marketing
- Setup a Twitter account
- Twitter account: Publishing and Optimizing
- Building Relationship
- Tools for Managing Your Tweets
- Finding People and Companies on Twitter
- Twitter Guidelines
- Automate Twitter
- Shorten and Measure Your URLs
- Usage of Twitter Ads to Drive Brand Awareness, Leads
LinkedIn Marketing
- LinkedIn Company Page
- LinkedIn for SEO
- LinkedIn Groups
- LinkedIn Ads
- LinkedIn Post
- Finding a Job on LinkedIn
- Building Relationship on LinkedIn
Video/YouTube Marketing
- About YouTube Marketing
- Create a Video Campaign
- Location Targeting
- Bidding Strategies
- Types of Video
- You Tube Channel Analytics
Video Marketing Tools
- Tools for Video Creation
- Basics of Video Creation
- Reels, Shortz, and IGTV Platforms
- Tools & Software for Editing
- Editing Video & Tips for Video Editing
Graphic Designing Using Canva
- Create a Design from Scratch using Canva?
- Creating Your Customized Design
- Setting up Dimensions of the Design
- Adding Text, Images & Customization
- Designing Images for Social Media Posting
- Designing Customized Images
Social Media Ad Management
- Setting up Advert Account
- Choosing Social Media Channel
- Ad Account Policies & Communications
- Creating an Ad Manager Account
- Catering Business Categories
- Business Manager Account Activation
- Payment Gateway Integration
Affiliate Marketing
- About Affiliate Marketing
- Affiliate Network
- Setup Affiliate Marketing Account?
- Understanding the Dashboard
- Affiliate Marketing Platform
- Affiliate Niche
- Promoting Affiliate Products
- Methods of Affiliations
- International Affiliate Program
- Earning Money from Affiliate Marketing
- Affiliate Marketing Tools
- Affiliate Marketing Payments Models
- Affiliate Marketing Reports and ROI
Influencer Marketing
- Listing the Influencer for Business
- Selecting the Influencers
- Creating Pitch for Marketing
- Establishing Communication
- Selecting the Budget and Commission
- Starting with Influencer Marketing
- Creating Influencer’s Campaign
- Influencer Marketing Report Analysis
WordPress
- Introduction to WordPress
- Dashboard of WordPress
- Creating Pages for Website & Blogs
- Uploading Images in WordPress
- Creating a New Blog Posts
- What is WordPress Themes?
- Types of WordPress Plugins
- Customizing Site Identity
Blogging
- About Blogging
- Creating the Blog for Business
- Customizing the Blog Content
- Blog Posting and Its Aspects
- Types of Blog Marketing tools
- Creating Advert through Blog
- Audience Targeting through Blog
- Measuring Performance
- Mechanics of Blogging Media
- Blog Marketing Math
- Selling Products in Content
- Advert Operations in Blog
- Recent Blogging Trends
- Landing Page Techniques
- Elements of Blogging page
- Acquiring Best Landing Pages
- CTA Placement & Optimization
- Blog Landing Page from Third-Party Sites
Email Marketing
- About Email Marketing
- Advantages of Email Marketing
- Popular Email Marketing Tools
- Introduction to Mail chimp
- Account Setup and Settings
- Email Marketing Strategy
- Create Subscribers List
- Types of Email Marketing Campaigns
- Creating Email Campaigns
- Lead Generation Tools
- Bulk Email Marketing
- Creating News Letter
- Email Marketing Reports
Landing Page Management
- About Landing Page
- Landing Page Vs Brand Website
- Types of Landing Page Techniques
- Elements of Landing Page
- WordPress Landing Page Plugins
- CTA Placement & Optimization
- Converting Landing Page Leads into Sale
- Understating Lead Funnel
WhatsApp Marketing
- Introduction to WhatsApp Marketing
- Orientation of WhatsApp Business
- Benefits of WhatsApp Features
- WhatsApp Business Profile Setup
- Setting up Business Catalogue
- WhatsApp Business Messaging Tools
- Business WhatsApp vs. Personal WhatsApp
- Setting up the Initial Message
- WhatsApp One-Click Testing
Webinar Marketing
- Introduction to Webinar Marketing
- Types of Webinar Marketing Platform
- Benefits of Webinar Marketing
- What to Know for a Webinar
- Tips for Creating the Webinar
- Conducting the First Webinar
- Benefits of Webinar Tools
Orientation of Online Reputation Management
- Overview Reputation Management
- Need of Online Reputation
- ORM Techniques
- Building Positive Reputation & Links
- Handling Business Catalogue
- ORM Tips & Tools
- Removing Negative Review
Quora
- What is Quora
- Creating Quora Profile
- Searching Relevant Content on Quora
- Building Links through Quora Answers
- Rank Your Answers in Quora Marketing
- Quora Analytics
- Creating Advertisement in Quora
- Managing Quora Business Manager
- Generate leads from Quora Answers
- Reports and Analysis
Orientation to Freelancing Techniques
- About Freelancing
- Creating Profile to Freelancing Website
- Best Freelancing Platforms
- Guidelines for Getting Freelancing Projects
- Assessing Brand's Necessity to Utilize Digital Marketing
- Assessing Brand’s Approach for Customer Retention
- Generating Custom Reports & Automated Reports
- Evaluating Digital Marketing Service Providers
- Creating Customized Presentations and Proposals
- Setting Expectations and Metrics to Track Performance
Google Cloud Productivity Tools
- Google Cloud Drive
- Google Cloud Docs
- Google Cloud Sheets
- Google Cloud Slides
- Google Cloud Forms
Digital PR
- About Digital PR
- Online Press Release
- Listing Online Journalists and Bloggers
- Create the Business profile
- Managing Online Reviews and Interviews
- Accessing Business Profile for PR
- Creating Back links for Website.
- Publishing Online Content for PR
- Evaluating Performance of Digital PR
Marketing Pitch Creation
- Create Business Proposal
- Business Pitch Creation
- Guidelines for Business Pitch
Personality Development
- Interview Skills
- Communication Skills
- Business Etiquettes
- Personal Grooming
- Resume Designing
